We dynamically created a system that would work for Sportika today and in the future. This was done by introducing a CMS wordpress for ease in updating the site. Also brand awareness initiated by introducing a contextual campaign to increase reach by showing prospective audiences the current, and most popular nwes/articles. In addition to that, we applied daily seo tecniques that woud change the site rank drastically in time.
There has been quite an improvement over the few past months in terms of reads specifically made on mobile devices compared to the previous designs. Also the site achieved Google ranking in four months. This was a great step for Sportika